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MoneyWeek reports that businesses built around in-person activities are attracting interest as consumers seek alternatives to screen-based routines. The article considers ways investors might gain exposure, but the supplied source provides no specific investment recommendations, company data or evidence of returns.
MoneyWeek has published a report on the so-called experience economy, describing a shift toward curated, in-person activities as a possible alternative to increasingly digital routines. The article frames the trend as an investment theme, but the supplied material does not identify specific companies, funds or expected returns for investors.
The report says UK adults spent an average of 4.5 hours online per day in 2025, citing Ofcom. For people aged 18 to 24, it gives an average of six hours and 20 minutes daily, mostly on smartphones. The figures indicate substantial time spent online; they do not, on their own, establish that screen use is driving demand for paid experiences.
MoneyWeek also cites a figure of more than 40% of UK workers spending part of their week working from home. It presents remote work and digital routines as part of the setting for interest in face-to-face activities and community. The source material does not give a survey of consumer spending on experiences, a growth rate for the sector or evidence linking home working to particular businesses’ revenues.
The report’s headline asks readers how to “cash in” on the trend, but the supplied text contains no detailed investment analysis or named investment vehicles. It therefore supports understanding the theme and the figures used to introduce it, not a conclusion that any specific investment is likely to perform well.
Why In-Person Experiences Attract Attention
The theme matters to readers because it connects everyday changes in screen time and work patterns with a possible area of commercial activity. If customers pay for events, leisure or other face-to-face activities, businesses in those areas may be of interest to investors. That is a possible link, not a finding established by the figures cited here.
For investors, the distinction between a popular cultural idea and a viable investment is material. Demand for experiences does not guarantee that a company can turn it into sustained revenue, profit or shareholder returns. The source provided does not assess business costs, competition, valuations or past performance, so readers cannot use it to compare opportunities or estimate likely outcomes.
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The Digital Habits Behind the Theme
MoneyWeek places the experience economy against the growth of digital activity in daily life. Its cited Ofcom figures cover UK online time in 2025 and distinguish adults overall from those aged 18 to 24. The report says younger adults spent most of that time on smartphones, but does not provide a breakdown of what people did online or how their usage changed over time.
The work-from-home statistic adds a workplace dimension: more than 40% of UK workers reportedly worked from home for at least part of the week. The supplied material does not state the survey date or methodology for that figure. It also does not establish how many remote workers seek in-person activities, or whether that preference has changed.
In the report’s framing, curated activities can offer direct physical engagement and a sense of community. Those descriptions explain the appeal being proposed; they are not quantified measures of consumer demand. No historical timeline, market-size estimate or company-level examples are included in the source text provided.
““Live a little: how to cash in on the ‘experience economy’””
— MoneyWeek report headline
Demand and Investment Evidence Missing
The supplied source does not state the report’s publication date, identify businesses that could benefit, or detail how readers could invest in them. It also provides no market-size data, consumer spending figures, company financial results or performance history. The Ofcom online-time statistic is attributed to the regulator, but the extract does not link to the underlying data or specify how the figures were measured.
It remains unclear whether the reported digital and work patterns have produced a measurable increase in spending on in-person activities. Nor does the material establish that any growth in demand would translate into profits or investment returns. The experience economy is presented as a theme, not a verified forecast.
What Investors Need to Verify
Readers seeking to assess the investment angle would need evidence beyond the figures in the supplied report extract: named companies or funds, their exposure to paid experiences, recent financial results, costs, debt and valuations. They would also need comparable data on customer demand and spending over time, with clear dates and sources.
Until that information is available, the confirmed development is the publication of MoneyWeek’s report and the statistics it cites—not proof of a sector-wide investment opportunity. Any assessment of potential returns remains dependent on further reporting and company-specific evidence; historical results, where available, would not guarantee future performance.
Key Questions
What is the experience economy?
MoneyWeek uses the term for curated, in-person activities that offer physical engagement and a sense of community. The supplied report extract does not provide a formal market definition.
What online-time figures does the report cite?
Citing Ofcom, the report says UK adults spent 4.5 hours online per day in 2025. For 18-to-24-year-olds, it gives six hours and 20 minutes daily, mostly on smartphones.
Does the report name investments to buy?
Not in the source material supplied. It contains no named companies, funds or specific investment recommendations.
Do the figures prove that experience businesses will grow?
No. The figures describe online time and part-time home working, but the material provides no consumer spending data or company results showing that those patterns are increasing revenues in experience-related businesses.
Source: rss
